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The United States Postal Service is expecting to launch a new high-end clothing line beginning 2014 in order to keep their old fashioned company from dying.
Back in the 1980’s, the USPS tried to launch a limited retail line, but failed because companies were complaining that it was directly competing with private businesses and that the USPS was not set-up to sell merchandise in the first place.
However, times have changed and the company needs the money.
The line, “Rain, Heat and Snow” which will initially target only men, is expected to be very successful since it will include the “all-weather” attire consisting of jackets, hats, footwear and exercising garments which will also accommodate technology like iPods and iPhones.
Steven Mills, the licensing manager, said that the main focus “will be to produce Rain Heat & Snow apparel and accessories using technology to create ‘smart apparel’ — also known as wearable electronics.”
Mail is not nearly as popular as it was 10-20 years ago. What’s changed? For one, technology is more advanced as e-mails can be sent and received within seconds. Two, companies are becoming environmentally savvy and “green.” And finally mail involves stamps, which are a hassle.