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Tuesday, December 2 is known nationally as Giving Tuesday. It grew out of a desire by the 92 Street Y and the United Nations Foundation to counteract the consumerism of Black Friday and Cyber Monday. The program debuted in 2012 and involves donations to non-profit organizations. Higher education has joined the Giving Tuesday movement, Emmanuel among them.
This is the first year that Emmanuel has been a part of Giving Tuesday. Staci Shea, Directore of the Emmanuel Fund, thought it would be a good opportunity to raise awareness of the Fund’s existence. Shea also hoped to bring awareness of Giving Tuesday itself to the Emmanuel community.
There were no dollar goals for Giving Tuesday. All the money that was raised went to the Emmanuel Fund, which is used for unrestricted giving to the college. Funds are distributed to the most pressing need, as determined by the college. Money can go towards financial aid, athletics, student programing, scholarships, or the center for mission & engagement.
Just like normal alum donations, money can be given specifically to one of the programs or it can be given generally to the entire Emmanuel Fund. Whatever money is given to the Emmanuel Fund is used in that given year.
“We are a tuition dependent college,” says Sarah Welsh, Vice President for Government and Community Relations, Interim Administrator of the Office of Development, and Alumni Relations. This means that Emmanuel depends on tuition money and the Emmanuel fund in order to keep the college running.
The 98 million dollar endowment, Welsh says, is used rarely. It was recently used to renovate the Administration Building a few years ago.