5 Ways to Use Social Media Platforms for Career Success

Ways to Use Social Media Platforms for Career Success

Growing up, we never thought that the Internet would be so essential for us, but now, it’s impossible to even survive without it. Majorly because of the rising interest in social media platforms. People enjoy these social networking sites, which have become a big part of their world.

Social media is a big platform where you can make virtual friends, connect to your long-distance partner or relatives, enjoy watching videos, and build a prosperous career. While many people use social media for fun, a few know that it’s a great platform where you can start working and create a handsome salary.

If you are one of those people who have never heard of building a career through social media, we are here to help you. In this article, we will be going to talk about the ways which will guide you toward your perfect job.

Why Should You Use Social Media to Hunt for a Job?

There is no doubt that developers have made great application platforms like Linkedin, which helps people to find their perfect job. However, people can use social media platforms to search for a job in many ways.

There are various methods through which a person grows, finds, and promotes his work or himself in this virtual place. According to the research, younger generations are using these platforms to creatively showcase their skills and personality to land their dream jobs. The study revealed that approximately 70% of hiring managers have reported successful hires through social media.

We can see that social media has become a big platform for people. Every individual now owns an account on these platforms. However, they are unaware of these platforms’ capabilities and tools.

Thousands of people have already worked hard on these platforms and are living a luxurious life. Thus, you can also allow yourself to build a career through this.

1. Choose a Platform

Starting with your favorite social media platform, either Instagram or Facebook, you should always promote yourself or your skills through these sites. When choosing a platform, ensure you know how to use it effectively.

Over time, Facebook has helped millions of people to find the right audience and now, the trend has been followed by Instagram. You can either go for 2 platforms to be on a safer side.

2. Make a Perfect Feed

What does your feed represent? Is it filled up with your photos? Well, your feed must show you, your work and your skills. If there are thousands of pictures, then you must clear the unwanted ones. You need to showcase your professional skills through your feed.

If you own a business, your profile should be an insight into your business world. It should contain your products, services, and more. Similarly, if you are a job seeker, then allow your feed to represent your skills. You can attach your CV, Make videos of your work, and show your previous experience. This is how you will market yourself, and the recruiter will be able to see you.

3. Reach out to the Right Audience

Finding the right audience is one of the most important things for you. If you are selling a product, make sure to sell it to those interested in it. But isn’t it tough? Well, numerous tools are easily accessible to the users to do so.

After working with these tools, you don’t need to go the extra mile, as most of the work is already done by the app itself. There are features like ads that can directly share your post with the desirable audience.

Along with this, one can use trending hashtags, efficient hashtags, and attractive images to grab the attention of the recruiter. Connecting to an audience that shares the same field as you will allow you to widen your reach. Follow known and popular leaders to enhance your knowledge.

4. Be Consistent

One of the most important things to get the maximum use of social media is consistency. If you are uploading something, you need to consistently put your efforts into it. No one reaches the top in one night. Start working regularly. If you are a job seeker, connect to the job requirements and fill out it.

Filter your job specification and enable job alerts. By doing this, you will be able to reach the maximum job notification and be the first one to be in it. Along with this, if you are choosing Social Media as a platform for growing your business, post regularly.

5. Follow Groups and Be An Active Member

Just like you, thousands of people are trying to build their careers through social media. Nowadays, organizations have found social media as the first and foremost platform for choosing the right person.

Numerous groups have people who are looking for a job and belong to the same field. By adding to these groups, you can build your career and seek information. People share informative messages on these groups, allowing people like you to get in touch with them.


Nowadays, Social media has become more than just an entertainment application. People are building careers through the platform in numerous ways. Irrespective of your age, you can market your talent and grab people’s attention. You can grow professionally over these platforms and seize the right opportunity for yourself.